Wednesday, January 20th, 2010

Target To Sell Kelty Brand Outdoors Gear

target kelty hiking gearAccording to SNEWS, the go-to outdoor industry news source, Target has added Kelty to their list of partner brands and will begin carrying camping and other outdoor gear beginning January 31st.

Props to Target for giving shoppers more than just Coleman crap to buy, and I’m glad they’re bringing a better brand to the masses, but part of me dies a little every time a big box store starts selling more niche-type brands. It’s like loving a band for years, hoping they make it big enough to earn a nice living and thus churn out more music, only to have them explode into heavy rotation on the local Top 40 station. Then, the next show you see is inundated with 17 year-old douches who only know that one song and act bored the rest of the set (cough–Kings of Leon–cough). But I digress…


Category: Gear / Hiking News / News
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