Today’s Quickie: The North Face Suing The South Butt

Long story short:

1. A guy in St. Louis decides to create a parody website panning The North Face.
2. Naturally, he named it The South Butt.
3. The North Face gets its panties in a bunch and decides to sue him.
4. The world keeps on spinnin’.

ST. LOUIS — The North Face Apparel Corp. is suing a small suburban St. Louis-area company called The South Butt and the teenager who started it. The lawsuit filed last week in federal court in St. Louis seeks unspecified damages and asks the court to prohibit The South Butt from marketing and selling its parody product line. — Associated Press

Out There has an interesting take with more details here.